Our engagement with Marriott began as a focused integration project and quickly expanded into a multi-year collaboration as the scope and complexity of the work grew. What started with a small team of three evolved into a dedicated team of seven, supporting Marriott across a range of enterprise-scale data initiatives.

Over the course of the engagement, Triskelle played a key role in major data consolidation, cloud migration, and system redesign efforts. We worked closely with Marriott’s internal teams to modernize their global attribution model for lead generation — a critical component in understanding customer behavior and driving direct bookings through the flagship Marriott website.

This work required designing and implementing numerous robust ETL pipelines to ingest, transform, and validate large volumes of user interaction and advertising data from platforms such as Adobe Omniture and Google’s DoubleClick. To overcome internal infrastructure constraints, we deployed and configured cloud-based Linux environments on AWS, enabling the preprocessing of data prior to integration into Marriott’s enterprise data warehouse.

Our ability to rapidly scale the team, absorb complexity, and deliver consistently accurate, high-performance solutions was a major reason Marriott continued to extend and expand the relationship over several years.